There are features within the poster that conform and/or subvert away from from genre conventions.
Conventions
First feature of this poster that conforms to typical horror film posters is that it is set in a house, and house is usually dark and strange looking, all of this manipulation could show the audience that there is some sort of evil present.
This poster has the release date of the movie 'June 10th' present, this will help the audience know when the movie will be in the cinemas.
We are able to see the main character of the movie which is a little girl, so this gives the audience an insight on who the supernatural/demonic experience is occurring to.
Colour Scheme
The colours used in the two posters are black, grey and white and they've been used very similarly in both posters.
The majority of the two posters is black, the colour black is traditionally associated with evil, mystery and death and since majority of the poster is black, it gives off a feeling that an unknown presence is within them, almost like a black hole as the audience and the characters are unaware of how they/it will manifest within the characters.
As black is such a dark colour, the grey is used too show detail, for instance the torn off wall paper, the grey makes it more visable and this adds onto the mystery as we wonder what has caused all of the chaos.
In the first poster we see a grey figure emerging from the dark background, this makes that figure stand out especially since the character in the middle is dark, so it brings all of the attention to the figure in the corner.
There is a contrast between light and dark, the only light areas within the two posters are the light coming from the window and the rosey which is shown directly infront of the window, white of often linked with purity and safety, this may show that the rosey or through Christ it will lead the girl to safety, the fact that it is present twice shows how this icon is a significant object within the movie.
All of the important information are written in white so it stands out to the audience and also it makes it more easier to read since white and black contrast.
Models and Shots
Since this movie is part of franchise, we know that this movie is based on demons and exorcisms, the main character in both poster is made so seem vulnerable, firstly since it's a little girl and little children are shown to be innocent, so we feel more sorry that this is occurring to a young child, this is also shown by the mise-en-scene of the child as she is dressed in a robe which is red, red could show danger as it's the child being attacked by demons.
There is a close up shot of the hand, which helps make the icon of the rosary more visible which helps add onto the importance of the icon, and there is a long shot of the child, we are able to analyse the position she is in more clearly, in the first poster we see that she's standing in front of a window, which could possibly show that she might be attempting to jump out of it, and to the audience that could be seen as something is wrong with the child.
The child is on the floor and she looks frightened, however interestingly she isn't looking at the rosary, she is looking at something above it, which may be the demon.
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